Cookies Policy

Updated on May 25, 2018

In order to provide you with the best possible experience whilst using our website, small amounts of information are placed on your device (e.g., computer, tablet or mobile phone) when using our Site. These are small text files known as cookies.


These pieces of information are used to assist with improving your site experience through, for example: enabling a service to recognize your device so you do not have to provide the same information several times during one session; recognizing that you may already have given a username and password so you do not need to do it for every web page requested; measuring how many people are using our Site; and gathering other information on how our Site is used. Cookies are also used to safeguard your privacy when browsing our Site. By continuing to browse our Site, you are agreeing to our use of cookies.


Cookies can be placed into four categories:


  1. Strictly necessary cookies: enables the site to provide services you have asked for such as remembering your shopping cart items. These are also essential to ensure performance of the site, for example, enabling you to log into secure areas of our Site.
  2. Performance cookies: collects anonymous information on how people use the site and the data is merged with other users to enable us to improve how the site operates. For example, we utilize Google Analytics cookies to help us understand how customers arrive at our site, browse or use our site and highlight areas where we can improve areas such as navigation, shopping experience and marketing campaigns. The data stored by these cookies never shows personal details from which your individual identity can be established.
  3. Functionality cookies: remembers choices you make such as language, search parameters such as product line and quantity. These can then be used to provide you with an experience more appropriate with your selections and tailors your visits.
  4. Targeting or Advertising cookies: collects information about your browsing habits in order to make advertising relevant to you and your interests. They remember the websites you have visited and that information is shared with other parties such as advertisers.

Most web browsers allow you to change the settings on your browser to prevent cookies being stored on your computer or mobile device without your explicit consent. The help section of your browser will normally provide details on how to manage the cookie settings. Should you decide to switch off cookies, please note that it may restrict the use of our Site and/or delay or affect the way in which it operates.


For more information about cookies, visit


WebPages and HTML emails may also contain a small snippet of code called a web beacon. In their simplest form, web beacons allow a website to transfer or collect information through a graphic image request. DNA and U may use web beacons as part of the Site, but only for fraud detection.

Third party sites


Our site may contain links to and from the websites of our partner networks, advertisers and other third parties. If you follow a link to any of these websites, please note that they have their own privacy and cookie policies and that we do not accept any responsibility or liability for any third party’s privacy practices. We recommend you read these policies before you submit any personal data to these websites.